Designing an Intuitive AI Ethics Platform
Designing an Intuitive AI Ethics Platform
Designing an Intuitive AI Ethics Platform
AI teams are overwhelmed by evolving ethical standards, risking non-compliance that can erode user trust and derail innovation. Navigating these complexities is time-consuming and frustrating, leaving teams stuck. Our modular platform changes that—offering intuitive tools to uncover biases, meet compliance effortlessly, and build AI products users love and trust.
AI teams are overwhelmed by evolving ethical standards, risking non-compliance that can erode user trust and derail innovation. Navigating these complexities is time-consuming and frustrating, leaving teams stuck. Our modular platform changes that—offering intuitive tools to uncover biases, meet compliance effortlessly, and build AI products users love and trust.
AI teams are overwhelmed by evolving ethical standards, risking non-compliance that can erode user trust and derail innovation. Navigating these complexities is time-consuming and frustrating, leaving teams stuck. Our modular platform changes that—offering intuitive tools to uncover biases, meet compliance effortlessly, and build AI products users love and trust.
Target Audience: AI Product Teams
Duration: 4 months
Tools: Figma, Adobe, Miro
Type:
Client Work
My Role:
UI/UX, Product Strategy
Date:
March 2023
Design Process
Phase 1: Discover
User Research
Competitive Analysis
User Research
Competitive Analysis
User Research
Competitive Analysis
Phase 2: Define
User Personas
User Journey
User Personas
User Journey
User Personas
User Journey
Phase 3: Ideate
Initial Ideas
Task Flow
Information Architecture
Initial Ideas
Task Flow
Information Architecture
Initial Ideas
Task Flow
Information Architecture
Phase 4: Design
Color Scheme & Typography
Low-fi & High-fi Wireframes
Final Screens
Color Scheme & Typography
Low-fi & High-fi Wireframes
Final Screens
Color Scheme & Typography
Low-fi & High-fi Wireframes
Final Screens
Phase 5: Recollect
Challenges
Learnings
Deliverables
Challenges
Learnings
Deliverables
Challenges
Learnings
Deliverables
Phase 1: Discover
User Research
To gain insights into current practices, tools, and desired features for an AI Ethics/Product platform, we conducted a survey using Typeform and held interviews via Google Meet with over 20 industry professionals involved in AI product development. Our goal was to comprehensively understand the needs of our users and the industry, while also gaining insights into current industry standards.
Following are some key insights we gained:
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
To gain insights into current practices, tools, and desired features for an AI Ethics/Product platform, we conducted a survey using Typeform and held interviews via Google Meet with over 20 industry professionals involved in AI product development. Our goal was to comprehensively understand the needs of our users and the industry, while also gaining insights into current industry standards.
Following are some key insights we gained:
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
Our research revealed that while ethics is important to AI product teams, proper implementation is hindered by time and budget constraints, a shortage of ethical development tools, and a strong desire for capabilities to gather direct user feedback on the ethical implications of their AI systems.
Our research revealed that while ethics is important to AI product teams, proper implementation is hindered by time and budget constraints, a shortage of ethical development tools, and a strong desire for capabilities to gather direct user feedback on the ethical implications of their AI systems.
Our research revealed that while ethics is important to AI product teams, proper implementation is hindered by time and budget constraints, a shortage of ethical development tools, and a strong desire for capabilities to gather direct user feedback on the ethical implications of their AI systems.
Competitor Analysis
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
Key Competitor Design & Experience Gaps
Employ basic SaaS design with static, text-heavy interfaces
Opportunity for sleek, interactive data visualizations of ethical KPIs
One-size-fits-all approach doesn’t tailor to customer needs
Could better customize product walkthroughs by company model
Focused solely on governance assessments
In evaluating competitors, we noticed they prioritize governance assessments but lack capabilities for tailored product development. Our solution aims higher by explaining recommendations, being transparent about models, and providing PM-friendly design. We'll differentiate by moving beyond governance to ongoing ethical practices through user-centric design and transparent AI.
Key Competitor Design & Experience Gaps
Employ basic SaaS design with static, text-heavy interfaces
Opportunity for sleek, interactive data visualizations of ethical KPIs
One-size-fits-all approach doesn’t tailor to customer needs
Could better customize product walkthroughs by company model
Focused solely on governance assessments
Our platform aims to support product managers’ needs beyond just governance
In evaluating competitors, we noticed they prioritize governance assessments but lack capabilities for tailored product development. Our solution aims higher by explaining recommendations, being transparent about models, and providing PM-friendly design. We'll differentiate by moving beyond governance to ongoing ethical practices through user-centric design and transparent AI.
Key Competitor Design & Experience Gaps
Employ basic SaaS design with static, text-heavy interfaces
Opportunity for sleek, interactive data visualizations of ethical KPIs
One-size-fits-all approach doesn’t tailor to customer needs
Could better customize product walkthroughs by company model
Focused solely on governance assessments
In evaluating competitors, we noticed they prioritize governance assessments but lack capabilities for tailored product development. Our solution aims higher by explaining recommendations, being transparent about models, and providing PM-friendly design. We'll differentiate by moving beyond governance to ongoing ethical practices through user-centric design and transparent AI.
Key Competitor Design & Experience Gaps
Employ basic SaaS design with static, text-heavy interfaces
Opportunity for sleek, interactive data visualizations of ethical KPIs
One-size-fits-all approach doesn’t tailor to customer needs
Could better customize product walkthroughs by company model
Focused solely on governance assessments
In evaluating competitors, we noticed they prioritize governance assessments but lack capabilities for tailored product development. Our solution aims higher by explaining recommendations, being transparent about models, and providing PM-friendly design. We'll differentiate by moving beyond governance to ongoing ethical practices through user-centric design and transparent AI.
Phase 2: Define
User Personas
Josh, 45 Sunnyvale CA
AI Ethics Lead
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
"We have to ensure AI elevates not erodes human dignity and potential."
Goals
Set governance policies across AI systems
Provide guidance grounded in moral philosophy
Champion principles focused on fairness and inclusion
Frustrations
Seen as roadblock rather than strategic driver
Hard to scale ethical reviews across projects
Lacks visibility into product processes
Goals
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
Frustrations
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
Goals
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
Frustrations
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
Janice, 32 Austin TX
AI Product Manager
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
"Ensuring we develop AI the right way is so critical, but I barely have bandwidth."
Goals
Provide guidance grounded in moral philosophy
Champion principles focused on fairness and inclusion
Set governance policies across AI systems
Frustrations
Gets overlooked for more technical peers
Lacks training for assessing broader societal impacts
Difficult to make ethics a priority amid market pressures
Josh, 45 Sunnyvale CA
AI Ethics Lead
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
"We have to ensure AI elevates not erodes human dignity and potential."
Goals
Set governance policies across AI systems
Provide guidance grounded in moral philosophy
Champion principles focused on fairness and inclusion
Frustrations
Seen as roadblock rather than strategic driver
Hard to scale ethical reviews across projects
Lacks visibility into product processes
Goals
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
Frustrations
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
Goals
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
Frustrations
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
Janice, 32 Austin TX
AI Product Manager
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
"Ensuring we develop AI the right way is so critical, but I barely have bandwidth."
Goals
Provide guidance grounded in moral philosophy
Champion principles focused on fairness and inclusion
Set governance policies across AI systems
Frustrations
Gets overlooked for more technical peers
Lacks training for assessing broader societal impacts
Difficult to make ethics a priority amid market pressures
Goals
Provide guidance grounded in moral philosophy
Champion principles focused on fairness and inclusion
Set governance policies across AI systems
Frustrations
Gets overlooked for more technical peers
Lacks training for assessing broader societal impacts
Difficult to make ethics a priority amid market pressures
Goals
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
Frustrations
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
Janice, 32 Austin TX
AI Product Manager
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
"Ensuring we develop AI the right way is so critical, but I barely have bandwidth."
"Ensuring we develop AI the right way is so critical, but I barely have bandwidth."
Janice, 32 Austin TX
AI Product Manager
Clara has 3 years experience as an associate product manager at a successful fintech startup pioneering personalized wealth management apps powered by AI. She helped build chatbot advisor features leveraging the latest in NLP yet has become concerned by the "black box" nature of their machine learning models and potential recommendation biases.
"Ensuring we develop AI the right way is so critical, but I barely have bandwidth."
Goals
Provide guidance grounded in moral philosophy
Champion principles focused on fairness and inclusion
Set governance policies across AI systems
Frustrations
Gets overlooked for more technical peers
Lacks training for assessing broader societal impacts
Difficult to make ethics a priority amid market pressures
Josh, 45 Sunnyvale CA
AI Ethics Lead
With a PhD in ethical philosophy from Boston University and over 15 years auditing technology for risks at Silicon Valley giants, John joins Sunnyvale, California-based health technology company MedTechCorp as their first AI Ethics director. He aims to mature their AI governance policies yet faces tensions between commercial ambitions and slow technical implementation.
"We have to ensure AI elevates not erodes human dignity and potential."
Goals
Set governance policies across AI systems
Provide guidance grounded in moral philosophy
Champion principles focused on fairness and inclusion
Frustrations
Seen as roadblock rather than strategic driver
Hard to scale ethical reviews across projects
Lacks visibility into product processes
User Journey After Better AI
User Journey After Better AI
User Journey After Better AI
User Journey Before Better AI
User Journey Before Better AI
User Journey Before Better AI
Goals
Provide guidance grounded in moral philosophy
Champion principles focused on fairness and inclusion
Set governance policies across AI systems
Frustrations
Gets overlooked for more technical peers
Lacks training for assessing broader societal impacts
Difficult to make ethics a priority amid market pressures
Josh, 45 Sunnyvale CA
AI Ethics Lead
My goal there was to compactly capture in one paragraph it being pioneering, the key functions/modules, the standard alignment, and reception signaling it addressed an emerging need amongst AI developers. Please let me know if I can improve the consolidated description in any way or if I should expand on certain aspects!
"We have to ensure AI elevates not erodes human dignity and potential."
Goals
Set governance policies across AI systems
Provide guidance grounded in moral philosophy
Champion principles focused on fairness and inclusion
Frustrations
Seen as roadblock rather than strategic driver
Hard to scale ethical reviews across projects
Lacks visibility into product processes
Phase 3: Ideate
Initial Ideas
Initial Ideas
Initial Ideas
Task Flow
Task Flow
Task Flow
Information Architecture
Information Architecture
Information Architecture
Phase 4: Design
Colour
Colour
Typography
Typography
Wireframes
Wireframes
Final Screens
Final Screens
Phase 5: Recollect
Challenges
Challenges
We faced challenges with the complexity of the app, leading us to streamline our focus onto one flow instead of multiple as initially planned.
Additionally, the absence of similar tools in the market posed difficulties in establishing a standard user connection.
Time constraints during development compelled us to prioritize essential features, leaving no room for the implementation of the learning education component.
We faced challenges with the complexity of the app, leading us to streamline our focus onto one flow instead of multiple as initially planned.
Additionally, the absence of similar tools in the market posed difficulties in establishing a standard user connection.
Time constraints during development compelled us to prioritize essential features, leaving no room for the implementation of the learning education component.
We faced challenges with the complexity of the app, leading us to streamline our focus onto one flow instead of multiple as initially planned.
Additionally, the absence of similar tools in the market posed difficulties in establishing a standard user connection.
Time constraints during development compelled us to prioritize essential features, leaving no room for the implementation of the learning education component.
Learnings
Learnings
Working alongside engineers provided valuable insights into the technological limitations, enhancing my comprehension of how design choices can impact development procedures.
Interacting with professionals in the field of Ethics AI highlighted the crucial role of ethics in AI development, strengthening my awareness of its ethical ramifications and obligations.
These encounters offered a well-rounded outlook on the interconnectedness of design, technology, and ethics, stressing the significance of teamwork and a multidisciplinary approach in achieving favorable results.
Working alongside engineers provided valuable insights into the technological limitations, enhancing my comprehension of how design choices can impact development procedures.
Interacting with professionals in the field of Ethics AI highlighted the crucial role of ethics in AI development, strengthening my awareness of its ethical ramifications and obligations.
These encounters offered a well-rounded outlook on the interconnectedness of design, technology, and ethics, stressing the significance of teamwork and a multidisciplinary approach in achieving favorable results.
Working alongside engineers provided valuable insights into the technological limitations, enhancing my comprehension of how design choices can impact development procedures.
Interacting with professionals in the field of Ethics AI highlighted the crucial role of ethics in AI development, strengthening my awareness of its ethical ramifications and obligations.
These encounters offered a well-rounded outlook on the interconnectedness of design, technology, and ethics, stressing the significance of teamwork and a multidisciplinary approach in achieving favorable results.
Deliverables
Deliverables
I led comprehensive research efforts to inform design decisions and initiate the development of the design system. Furthermore, I delivered final designs and a comprehensive design system, seamlessly handed over to the engineering team for implementation and development. Additionally, I collaborated closely with engineers to address constraints and ensure the successful execution of the design vision.
I led comprehensive research efforts to inform design decisions and initiate the development of the design system. Furthermore, I delivered final designs and a comprehensive design system, seamlessly handed over to the engineering team for implementation and development. Additionally, I collaborated closely with engineers to address constraints and ensure the successful execution of the design vision.
I led comprehensive research efforts to inform design decisions and initiate the development of the design system. Furthermore, I delivered final designs and a comprehensive design system, seamlessly handed over to the engineering team for implementation and development. Additionally, I collaborated closely with engineers to address constraints and ensure the successful execution of the design vision.
Disclaimer:
This case study refers to confidential work I spearheaded under NDA while employed at my former company. Names, data, and visual assets depicted here have been modified to respect sensitivities without misrepresenting actual contributions during my tenure. This case study purely showcases capabilities applied on related initiatives, not claiming specific client IP.
Disclaimer:
This case study refers to confidential work I spearheaded under NDA while employed at my former company. Names, data, and visual assets depicted here have been modified to respect sensitivities without misrepresenting actual contributions during my tenure. This case study purely showcases capabilities applied on related initiatives, not claiming specific client IP.
Disclaimer:
This case study refers to confidential work I spearheaded under NDA while employed at my former company. Names, data, and visual assets depicted here have been modified to respect sensitivities without misrepresenting actual contributions during my tenure. This case study purely showcases capabilities applied on related initiatives, not claiming specific client IP.
Disclaimer:
This case study refers to confidential work I spearheaded under NDA while employed at my former company. Names, data, and visual assets depicted here have been modified to respect sensitivities without misrepresenting actual contributions during my tenure. This case study purely showcases capabilities applied on related initiatives, not claiming specific client IP.